Resources Library by ANA

Project Apollo: Consumer-centric insights

The elusive, often hoped for and most desirous forms of data for most advertising researchers are single source data. Project Apollo has begun to deliver these data in the United States and we are all waiting with baited breath. Why? What is the...

Catalogue: WM3 2007

Authors: Donald Gloeckler, Leslie Wood

Company: Procter & Gamble

June 3, 2007

Engaging the new consumer

With new consumerism and new technology, Engagement Marketing is changing the way brands connect with consumers. Marketers in Asia will increasingly need to provide mechanisms where consumers can interact with their brand.New Consumerism is evolving...

Catalogue: Asia Pacific 2007

Authors: Lee Ryan, Mark Leong

Company: KANTAR TNS Malaysia

March 12, 2007

Research World (December 2006)

Some contend that the market research industry has missed out on opportunities in the last few decades but is this true? They point for example, at the possibilities of data mining or those offered by the internet. Whatever the case, it is apparent...

Catalogue: Research World 2006

Author: ESOMAR B.V.

December 1, 2006

Finding new opportunities

Mobile phones with integrated GPS, or access to it through Bluetooth technology, enables mobile value-added service companies to provide new and better services based on accurate knowledge of the client's location.This paper describes a new product...

Catalogue: Telecom 2006

Authors: Jose Melero, Jose Delgado

October 8, 2006

Consumer engagement with digital communications services

How can organizations influence consumer engagement in the converged world?This paper highlights a variety of opportunities to promote UK consumers' engagement with digital communications services. A single theme unites all of these opportunities:...

Catalogue: Telecom 2006

Authors: Kate Reeve, Dave Saville

Company: Ofcom

October 8, 2006

Getting connected redefining the traditional debrief

A new media landscape has irrevocably altered how people interact with each other, how communities are formed, how opinions are shared. This landscape is technology-led and technology-enabled, and has occasioned key shifts in the way consumers think...

Catalogue: Qualitative 2006

Authors: Annie Auerbach, Richard Hall

Company: Flamingo

October 8, 2006

Creative mobile phone research

Next to the discussion on opportunities and limitations of mobile market research, the report focuses on results of a qualitative trend study supported by new mobile and web-based technologies. Over the period of four weeks, undergraduates...

Catalogue: Qualitative 2006

Authors: Emanuel Maxl, Sigrid Studler

October 8, 2006

Bluetooth early adopters

This paper aims at discussing differentiated forms of approaching small targets of technology products of very low incidence such as Bluetooth in Latin America, exploring the receptivity of the Brazilian and the Mexican of a new technology and how it...

Catalogue: Congress 2006: Foresight

Authors: Richard Nelson, Paula Soria

Company: IBOPE Inteligencia

September 17, 2006

Research World (June 2006)

We are witnessing a media explosion worldwide and the question is: can media measurement companies run fast enough to keep up? Traditional media such as print, TV, radio, cinema and outdoor, have in recent years been joined by other platforms such as...

Catalogue: Research World 2006

Author: ESOMAR B.V.

June 1, 2006